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  • 13 Feb 2015 2:07 PM | Anonymous

    Welcome to Morton Michel, a founding member of the CAA.

    Who are we? We are the leading childcare specialist insurance provider in the UK, with over 50 years of experience in this sector. We arrange cover for many of the regulated childcare professionals in the UK - Childminders, Day Nurseries, Out of Schools Clubs and Pre-Schools.

    But Morton Michel also provides specialised insurance policies for a wide range of unregulated childcare and children’s activity services throughout the UK involved in the following activities:

    • Educational
    • Sports
    • Performing Arts
    • Social
    • Children's’ Play activity
    • Parent/Carer and Child activities

    Our clients range in size from small homework and language groups meeting once a week in church halls to large educational franchises such as Kumon and First Class Learning; sports clubs arranging weekend kickabouts to organised coaching groups like Rugby Tots and Little Kickers; we have individual dance groups meeting on Saturday mornings in the local community centre and nationwide chains of performing arts schools like Theatre Train and the Pauline Quirke Academies. Founder members of the CAA – Baby Sensory, Sing & Sign, The Creation Station and Diddi Dance – have been clients of ours for many years.


  • 12 Feb 2015 1:38 PM | Anonymous

    Welcome to the Children's Activities Association

    A first in the UK, the CAA is a professional organisation of organised children's activity providers and experts.

    The CAA mission is to:

    Give parents a bench mark for all organised children's activities by establishing and improving consistent standards & accreditation
    Give more children the opportunity to experience a wider range of organised activities

    How will the CAA do this?

    Establish a membership scheme for children's activity providers and supporting services
    Establish an accreditation scheme for children's activity providers
    Commission research, campaign for improvements and promote the benefits of children's activities
    Award grants to community projects involving organised children's activities
    Work with policy makers to influence relevant legislation

    Who are the CAA?

    The CAA is a Community Interest Company with no shareholders where all profits must be used to benefit our mission.

    The founding team is led by Sam Willoughby Managing Director of What's On 4 the multi-award winner provider of online guides of children's activities in the UK and worldwide since 2006. Joining What's On 4 are leading providers of children's activities as well as other professionals and experts who work within the industry too.

    The founding team are all passionate about providing the best organised children's activities in the world and are dedicated to making the CAA a success.

    For more information please download our latest press release.


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