• 11 Jan 2016 9:09 AM | Anonymous

    Your team are your brand ambassadors - train them well!

    Guest blog from Dr Amanda Gummer Phd

    You have built up a fantastic programme and you’ve watched children thrive, parents rave about the activity and you can’t keep up with demand. It’s now time to expand - but how do you ensure that the staff or franchisees that you take on are going to protect your brand and deliver the programme that you’ve developed?

    One bad teacher and your whole brand will suffer - not to mention all those children who won’t get the opportunity to enjoy the activity as you would want them to.

    The CAA accreditation helps you review your programme, the delivery and the training of your team to ensure that all three elements work together, contributing to consistently high standards no matter who is delivering the activity under your name.

  • 10 Dec 2015 1:34 PM | Anonymous

    Guest Post from Dr Amanda Gummer PhD

    "...there is a responsibility on the provider of the class to report any suspicions of child abuse and if an activity provider doesn’t have a policy on how they and any staff/franchisees are expected to deal with it, should the worst happen, they would be left vulnerable as they wouldn’t be able to provide evidence that they followed correct procedures for that child."

    The CAA accreditation is developed to raise standards across the children’s activity industries and is being embraced by all sizes of business.

    In particular, it’s incredibly valuable for organisations that started off small but are now expanding, maybe thinking about franchising or maybe employing staff to run additional classes.

    This is an exciting but incredibly stressful time for an organisation and the CAA Accreditation process can help make sure that these organisations have solid foundations upon which to build their businesses.

    The amount of things you need to know when running your own business is daunting, but even more so is all the stuff you never knew you needed to know.

    Amanda talks about CAA accreditation in this 'up close and personal' vlog.

    The CAA accreditation is a step by step process that ensures organisations don’t get caught out with issues that can potentially ruin a whole business.

    Take child protection for example, many providers of preschool activities don’t think that this is an issue for them as the parents stay with the child. However, there is a responsibility on the provider of the class to report any suspicions of child abuse and if an activity provider doesn’t have a policy on how they and any staff/franchisees are expected to deal with it, should the worst happen, they would be left vulnerable as they wouldn’t be able to provide evidence that they followed correct procedures for that child. 

    It’s a mine field but it doesn’t need to be that scary. The CAA has been set up to support members through the accreditation process and the accreditation modules have been split into 5 manageable modules - Compliance, Training, Programme, Delivery and Customer Service. Members need to complete the compliance module first and then can plan to obtain the remaining modules in a time frame that suits them.

    So yes, the CAA Accreditation logo gives parents peace of mind and will help give an activity provider a competitive edge on it’s competitors, but, and possibly more importantly, it helps minimise the risks involved for activity providers and allows them to sleep at night too!


  • 17 Nov 2015 9:58 AM | Anonymous

    The CAA is delighted to support the What's On 4 Junior awards again and in particular we are thrilled to announce a brand new award to recognise CAA members that are going above and beyond.

    The CAA Member of the Year award will be presented to a CAA member who is helping children, parents, families, their community or even their own team.  This could be a national brand or an individual who not only provides high quality children's activities and shares the CAA's passion for improving standards for all but also does much more to improve the lives of others.

    The CAA Board will have the difficult task of determining the winner of this award.

    Nominations are now open for CAA Member of the Year and a range of other awards that CAA members qualify for including another new award Industry Champion of the Year

    We are looking forward to the 2016 What's On 4 Junior Awards ceremony and What's On 4 10th birthday celebrations on 23rd June 2016 at Chessington World of Adventures with the wonderful Mr Sid Sloane.

    Looks like 2016 is going to be a fantastic year for children's activities providers!

  • 14 Oct 2015 2:39 PM | Anonymous

    CAA Founding members at the launch of new baby swimming guidelinesThe CAA were honoured to attend the launch of the new code of practice for baby swimming lessons and underwater photography.

    Several of the CAA founding members joined Neil Parish MP, the ASA, Splash About and the BSI at the Houses of Parliament on 13th October to officially acknowledge 2 years of hard work by a nationwide team to establish the new guidelines.

    Steve Franks from Water Babies thanked all those involved and stressed the importance of change, something these guidelines will bring about.

    Steve is pictured with Sam Willoughby and Suzanne Borrell from What's On 4, all founding members of the CAA.

  • 24 Sep 2015 2:25 PM | Anonymous

    The CAA had the honor to sponsor and attend the mumandworking awards this week hosted by Natwest at RBS in Bishopsgate, London.

    mumandworking Awards are all about:

    • Empowering parents to achieve their potential
    • Realising the enormous commercial benefits of flexible working to employers and business owners
    • Recognising the substantial contribution to the UK economy
    • Supporting modern-day, family life
    • Celebrating the importance of the UK's parent-preners

    Many of the CAA members work very flexibly around other commitments so we were delighted to be part of this very inspiring event again along with 180 attendees and hear from Annabel Karmel, Caprice and the RBS Head of Enterprise, Julie Baker.

    Many CAA members were also involved and Anne-Marie founder of  diddidance and Sam Willoughby of What's On 4 and both CAA Founding Member were 2 of the judges, Morton Michel CAA Founding Member and Swimkidz were both category sponsors, Debbie Bird CAA Non-Executive Director was also a judge.

    The CAA sponsored the Best use of technology or innovation within a family-friendly business Category and this is for any business/charity/company or operation utilising technology or new innovations to facilitate flexible working - APPS, multi-functional websites, online communication systems etc

    Ian Sharland from Baby Sensory and CAA Founding Member presented the award on behalf of the CAA and our huge congratulations go to all the finalists:

    • WINNER - First Aid for Life and
    • VIP FINALIST - Naturally Creative Ltd
    • VIP FINALIST - The Baby Keepsake Company Ltd

    In particular, congratulations to our CAA members - didn't they do well!


    Finalist in Franchisor of the Year, Finalist Start Up Business of the Year

    Baby Sensory - CAA Founding Member

    Winner Franchisor of the Year, Winner Best International Flexible Business, Finalist Franchisee of the Year

    Rhythm Time - CAA Founding Member

    Highly Commended Franchisor of the Year, Winner Franchisee of the Year


    Finalist in Franchisor of the Year, Highly Commended Most Inspiring Business Parent of the Year

    Reading Fairy - CAA Fellowship Member

    Finalist Start Up Business of the Year

    diddidance - CAA Founding Member

    Highly Commended Franchisee of the Year

  • 21 Sep 2015 2:38 PM | Anonymous

    We are delighted to have received coverage from the media across the UK online and in print.  Here is just a small selection:

    Right Start magazine Sept/Oct 2015 p37 Simply the best!

    Raring 2 Go

    Leisure Week

  • 23 Jun 2015 1:42 PM | Anonymous

    The CAA were delighted to attend the What's On 4 Junior Awards last week at Drayton Manor along with over 160 finalists and guests.  The What's On 4 Junior Awards are in their 9th year and celebrate the best children's activities in the UK, Australia and Ireland. 

    The CAA was lucky enough to sponsor the Best New Activity award as we are here to help and support new children's activities providers as they start and grow their businesses.   Sam Willoughby presented the winner, Bilinguasing, and the highly commended, Frenchtastic & Spanishtastic, with their certificates and prizes.

    Ian Sharland from Baby Sensory, a CAA founding member, had the opportunity to address the huge audience to explain a little more about the CAA.

    Many congratulations to all finalists and winners from the CAA and especially to the many CAA members:  Baby Sensory, Enjoy-a-Ball, Sing and Sign, Tumble Tots, Water Babies, Mini Professors, Frenchtastic & Spanishtastic and Swimkidz!




  • 16 Jun 2015 2:55 PM | Anonymous

    There are so many benefits for little ones attending classes and groups, (including the perfect excuse for parents to get out of the house) - but finding the best activity for your little one can be pretty overwhelming! With hundreds of classes out there – it's hard to know which will suit your child best!

    Choosing the right class

    Like all things parenting, it’s really finding what works for you and your little one and choosing something that fits in with their age and stage of development.

    Music and singing classes are a brilliant way to support learning. One of the biggest benefits of singing is the repeated use of the ‘memory muscle’. Learning a piece of information attached to a tune, embeds that information more rapidly in a child’s mind. Dancing, swimming and even little yoga classes are fantastic for little ones physical and social development and a great way of channelling that never-ending energy.

    If you really can’t decide, don't worry! Many classes offer taster sessions – so it’s worth trying a few before signing up for a term.

    Do your research!

    Check the class credentials – it’s something that's important and something that so many parents forget. In a recent survey by the Children’s Activities Association (CAA) ...Read full article

  • 12 Jun 2015 3:15 PM | Anonymous

    The CAA has already received media attention with the launch PR campaign over the past few weeks with a reach of 200,000 excluding social media: Coverage achieved on BBC Radio, trade press, franchise press, local news (print) and ‘mother & baby’ consumer titles.

    You can download the full Consumer and Trade press releases.

    Our Founding and Fellowship members are promoting the CAA to over 150,000 parents via their classes and more via social media. 

    The What’s On 4 online guides now include a ‘CAA member’ option in the search with hundreds of searches already made by parents in the first few weeks.  The CAA is also sponsoring an award at the What’s On 4 and mumandworking awards. 

    And there is much more to come!

  • 01 May 2015 10:51 AM | Anonymous

    The press launch of the CAA membership happens mid-May so we're busy putting the finishing touches to the press release and other plans to announce to the media.

    We're drawing from our survey of over 400 parents that told us exactly what they look for when the choose activities for their children, how easy this information is to find and what can go wrong. 

    Watch this space!

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