Steve Franks

Group Managing Director Water Babies Holding Ltd

Steve has a Postgraduate Diploma in Management Studies and went on to study for an MBA at Staffordshire University. He is a qualified Chartered Manager from the Chartered Management Institute.

He has been involved in the UK sport and leisure industry sector in a senior management capacity for over 25 years (public and private industry sectors), which included time working in the Middle East and the Caribbean for quasi-government organisations. Steve has been the technical author for a number of British Standards aimed at creating best industry practice for the Aquatics industry sector in the UK.

Steve joined Water Babies as Managing Director in 2009. As well as being responsible for the overall management and development of the Company, he has been heavily involved in developing the strategic direction of the Water Babies group of companies which also includes Water Bumps, Water Babies international and the Doodle Training Academy together with the co-founder of the Company.

Steve is largely responsible for creating the current infrastructure of the Business as well as pushing Water Babies to the forefront of the industry, so it is now recognised as a ‘thought leader’, in baby and pre-school swimming both here in the UK and internationally.

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