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  • 12 Jun 2015 3:15 PM | Anonymous

    The CAA has already received media attention with the launch PR campaign over the past few weeks with a reach of 200,000 excluding social media: Coverage achieved on BBC Radio, trade press, franchise press, local news (print) and ‘mother & baby’ consumer titles.

    You can download the full Consumer and Trade press releases.

    Our Founding and Fellowship members are promoting the CAA to over 150,000 parents via their classes and more via social media. 

    The What’s On 4 online guides now include a ‘CAA member’ option in the search with hundreds of searches already made by parents in the first few weeks.  The CAA is also sponsoring an award at the What’s On 4 and mumandworking awards. 

    And there is much more to come!

  • 01 May 2015 10:51 AM | Anonymous

    The press launch of the CAA membership happens mid-May so we're busy putting the finishing touches to the press release and other plans to announce to the media.

    We're drawing from our survey of over 400 parents that told us exactly what they look for when the choose activities for their children, how easy this information is to find and what can go wrong. 

    Watch this space!

  • 13 Feb 2015 2:07 PM | Anonymous

    Welcome to Morton Michel, a founding member of the CAA.

    Who are we? We are the leading childcare specialist insurance provider in the UK, with over 50 years of experience in this sector. We arrange cover for many of the regulated childcare professionals in the UK - Childminders, Day Nurseries, Out of Schools Clubs and Pre-Schools.

    But Morton Michel also provides specialised insurance policies for a wide range of unregulated childcare and children’s activity services throughout the UK involved in the following activities:

    • Educational
    • Sports
    • Performing Arts
    • Social
    • Children's’ Play activity
    • Parent/Carer and Child activities

    Our clients range in size from small homework and language groups meeting once a week in church halls to large educational franchises such as Kumon and First Class Learning; sports clubs arranging weekend kickabouts to organised coaching groups like Rugby Tots and Little Kickers; we have individual dance groups meeting on Saturday mornings in the local community centre and nationwide chains of performing arts schools like Theatre Train and the Pauline Quirke Academies. Founder members of the CAA – Baby Sensory, Sing & Sign, The Creation Station and Diddi Dance – have been clients of ours for many years.


  • 12 Feb 2015 1:38 PM | Anonymous

    Welcome to the Children's Activities Association

    A first in the UK, the CAA is a professional organisation of organised children's activity providers and experts.

    The CAA mission is to:

    Give parents a bench mark for all organised children's activities by establishing and improving consistent standards & accreditation
    Give more children the opportunity to experience a wider range of organised activities

    How will the CAA do this?

    Establish a membership scheme for children's activity providers and supporting services
    Establish an accreditation scheme for children's activity providers
    Commission research, campaign for improvements and promote the benefits of children's activities
    Award grants to community projects involving organised children's activities
    Work with policy makers to influence relevant legislation

    Who are the CAA?

    The CAA is a Community Interest Company with no shareholders where all profits must be used to benefit our mission.

    The founding team is led by Sam Willoughby Managing Director of What's On 4 the multi-award winner provider of online guides of children's activities in the UK and worldwide since 2006. Joining What's On 4 are leading providers of children's activities as well as other professionals and experts who work within the industry too.

    The founding team are all passionate about providing the best organised children's activities in the world and are dedicated to making the CAA a success.

    For more information please download our latest press release.


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