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  • 14 Oct 2015 2:39 PM | Anonymous

    CAA Founding members at the launch of new baby swimming guidelinesThe CAA were honoured to attend the launch of the new code of practice for baby swimming lessons and underwater photography.

    Several of the CAA founding members joined Neil Parish MP, the ASA, Splash About and the BSI at the Houses of Parliament on 13th October to officially acknowledge 2 years of hard work by a nationwide team to establish the new guidelines.

    Steve Franks from Water Babies thanked all those involved and stressed the importance of change, something these guidelines will bring about.

    Steve is pictured with Sam Willoughby and Suzanne Borrell from What's On 4, all founding members of the CAA.

  • 24 Sep 2015 2:25 PM | Anonymous

    The CAA had the honor to sponsor and attend the mumandworking awards this week hosted by Natwest at RBS in Bishopsgate, London.

    mumandworking Awards are all about:

    • Empowering parents to achieve their potential
    • Realising the enormous commercial benefits of flexible working to employers and business owners
    • Recognising the substantial contribution to the UK economy
    • Supporting modern-day, family life
    • Celebrating the importance of the UK's parent-preners

    Many of the CAA members work very flexibly around other commitments so we were delighted to be part of this very inspiring event again along with 180 attendees and hear from Annabel Karmel, Caprice and the RBS Head of Enterprise, Julie Baker.

    Many CAA members were also involved and Anne-Marie founder of  diddidance and Sam Willoughby of What's On 4 and both CAA Founding Member were 2 of the judges, Morton Michel CAA Founding Member and Swimkidz were both category sponsors, Debbie Bird CAA Non-Executive Director was also a judge.

    The CAA sponsored the Best use of technology or innovation within a family-friendly business Category and this is for any business/charity/company or operation utilising technology or new innovations to facilitate flexible working - APPS, multi-functional websites, online communication systems etc

    Ian Sharland from Baby Sensory and CAA Founding Member presented the award on behalf of the CAA and our huge congratulations go to all the finalists:

    • WINNER - First Aid for Life and
    • VIP FINALIST - Naturally Creative Ltd
    • VIP FINALIST - The Baby Keepsake Company Ltd

    In particular, congratulations to our CAA members - didn't they do well!


    Finalist in Franchisor of the Year, Finalist Start Up Business of the Year

    Baby Sensory - CAA Founding Member

    Winner Franchisor of the Year, Winner Best International Flexible Business, Finalist Franchisee of the Year

    Rhythm Time - CAA Founding Member

    Highly Commended Franchisor of the Year, Winner Franchisee of the Year


    Finalist in Franchisor of the Year, Highly Commended Most Inspiring Business Parent of the Year

    Reading Fairy - CAA Fellowship Member

    Finalist Start Up Business of the Year

    diddidance - CAA Founding Member

    Highly Commended Franchisee of the Year

  • 21 Sep 2015 2:38 PM | Anonymous

    We are delighted to have received coverage from the media across the UK online and in print.  Here is just a small selection:

    Right Start magazine Sept/Oct 2015 p37 Simply the best!

    Raring 2 Go

    Leisure Week

  • 23 Jun 2015 1:42 PM | Anonymous

    The CAA were delighted to attend the What's On 4 Junior Awards last week at Drayton Manor along with over 160 finalists and guests.  The What's On 4 Junior Awards are in their 9th year and celebrate the best children's activities in the UK, Australia and Ireland. 

    The CAA was lucky enough to sponsor the Best New Activity award as we are here to help and support new children's activities providers as they start and grow their businesses.   Sam Willoughby presented the winner, Bilinguasing, and the highly commended, Frenchtastic & Spanishtastic, with their certificates and prizes.

    Ian Sharland from Baby Sensory, a CAA founding member, had the opportunity to address the huge audience to explain a little more about the CAA.

    Many congratulations to all finalists and winners from the CAA and especially to the many CAA members:  Baby Sensory, Enjoy-a-Ball, Sing and Sign, Tumble Tots, Water Babies, Mini Professors, Frenchtastic & Spanishtastic and Swimkidz!




  • 16 Jun 2015 2:55 PM | Anonymous

    There are so many benefits for little ones attending classes and groups, (including the perfect excuse for parents to get out of the house) - but finding the best activity for your little one can be pretty overwhelming! With hundreds of classes out there – it's hard to know which will suit your child best!

    Choosing the right class

    Like all things parenting, it’s really finding what works for you and your little one and choosing something that fits in with their age and stage of development.

    Music and singing classes are a brilliant way to support learning. One of the biggest benefits of singing is the repeated use of the ‘memory muscle’. Learning a piece of information attached to a tune, embeds that information more rapidly in a child’s mind. Dancing, swimming and even little yoga classes are fantastic for little ones physical and social development and a great way of channelling that never-ending energy.

    If you really can’t decide, don't worry! Many classes offer taster sessions – so it’s worth trying a few before signing up for a term.

    Do your research!

    Check the class credentials – it’s something that's important and something that so many parents forget. In a recent survey by the Children’s Activities Association (CAA) ...Read full article

  • 12 Jun 2015 3:15 PM | Anonymous

    The CAA has already received media attention with the launch PR campaign over the past few weeks with a reach of 200,000 excluding social media: Coverage achieved on BBC Radio, trade press, franchise press, local news (print) and ‘mother & baby’ consumer titles.

    You can download the full Consumer and Trade press releases.

    Our Founding and Fellowship members are promoting the CAA to over 150,000 parents via their classes and more via social media. 

    The What’s On 4 online guides now include a ‘CAA member’ option in the search with hundreds of searches already made by parents in the first few weeks.  The CAA is also sponsoring an award at the What’s On 4 and mumandworking awards. 

    And there is much more to come!

  • 01 May 2015 10:51 AM | Anonymous

    The press launch of the CAA membership happens mid-May so we're busy putting the finishing touches to the press release and other plans to announce to the media.

    We're drawing from our survey of over 400 parents that told us exactly what they look for when the choose activities for their children, how easy this information is to find and what can go wrong. 

    Watch this space!

  • 13 Feb 2015 2:07 PM | Anonymous

    Welcome to Morton Michel, a founding member of the CAA.

    Who are we? We are the leading childcare specialist insurance provider in the UK, with over 50 years of experience in this sector. We arrange cover for many of the regulated childcare professionals in the UK - Childminders, Day Nurseries, Out of Schools Clubs and Pre-Schools.

    But Morton Michel also provides specialised insurance policies for a wide range of unregulated childcare and children’s activity services throughout the UK involved in the following activities:

    • Educational
    • Sports
    • Performing Arts
    • Social
    • Children's’ Play activity
    • Parent/Carer and Child activities

    Our clients range in size from small homework and language groups meeting once a week in church halls to large educational franchises such as Kumon and First Class Learning; sports clubs arranging weekend kickabouts to organised coaching groups like Rugby Tots and Little Kickers; we have individual dance groups meeting on Saturday mornings in the local community centre and nationwide chains of performing arts schools like Theatre Train and the Pauline Quirke Academies. Founder members of the CAA – Baby Sensory, Sing & Sign, The Creation Station and Diddi Dance – have been clients of ours for many years.


  • 12 Feb 2015 1:38 PM | Anonymous

    Welcome to the Children's Activities Association

    A first in the UK, the CAA is a professional organisation of organised children's activity providers and experts.

    The CAA mission is to:

    Give parents a bench mark for all organised children's activities by establishing and improving consistent standards & accreditation
    Give more children the opportunity to experience a wider range of organised activities

    How will the CAA do this?

    Establish a membership scheme for children's activity providers and supporting services
    Establish an accreditation scheme for children's activity providers
    Commission research, campaign for improvements and promote the benefits of children's activities
    Award grants to community projects involving organised children's activities
    Work with policy makers to influence relevant legislation

    Who are the CAA?

    The CAA is a Community Interest Company with no shareholders where all profits must be used to benefit our mission.

    The founding team is led by Sam Willoughby Managing Director of What's On 4 the multi-award winner provider of online guides of children's activities in the UK and worldwide since 2006. Joining What's On 4 are leading providers of children's activities as well as other professionals and experts who work within the industry too.

    The founding team are all passionate about providing the best organised children's activities in the world and are dedicated to making the CAA a success.

    For more information please download our latest press release.


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