• 04 Jul 2016 3:34 PM | Anonymous

    We were delighted to that the CAA Member of the Year is diddidance with Kidslingo highly commended.

    Anne-Marie Martin, founder of diddidance, accepted the award from CAA chairman, Mike Dodd, at the What's On 4 Junior Awards ceremony on 23rd June.  The What's On 4 Junior Awards are in their 10th year and over 150 children's activities providers, sponsors and VIP guests attended the event at Chessington World of Adventure.  The awards celebrate the best children's activities and are nominated and voted for by parents.

    CAA Member of the Year award is a new award and judged by the CAA main Board.  The CAA Board were looking for members who had embraced the CAA message completely. 

    diddidance joined the CAA as a Founding Member because they believe in raising standards and collaborating with others to make the whole children's activities industry better.  Anne-Marie has been very actively involved in the launch and growth of the CAA and is now a member of the Strategy Board.

    Congratulations to diddidance and Kidslingo!

  • 15 Apr 2016 3:17 PM | Anonymous

    We are delighted to announce that Baby TV is supporting the CAA to ensure that new parents know about the Children's Activities Association and to look for the CAA logo when choosing those all important first activities to enjoy with their baby.

    Baby TV has informed parents across the UK for over 10 years with a network of 350 state of the art audio-visual screens in over 130 NHS hospital antenatal clinics and maternity units across England and Wales.

    Baby TV is a unique information channel reaching mums-to-be in hospital antenatal waiting rooms nationwide.  Through sharing advice, best practice and relevant information, Baby TV aims to help parents-to-be make informed decisions for the health, welfare, safety and happiness of both themselves and their future baby.

    Roger Sinclair, Managing Director of Baby TV said,

    “….With a new content website and social media campaign underway to develop our offering it is a welcome opportunity to be a supporter of the Children’s Activities Association.  Being overwhelmed with information is unfortunately common for many new parents making it easy to miss the need to check the activity provider you join.  This is where the Children’s Activity Association can bring peace of mind and reassurance for new parents as they need only look for the CAA logo to be reassured that the work of checking that provider has already been done.  Giving new parents knowledge that they are in a safe environment will be reassuring, giving you time to bond and enjoy time with your baby.”

    The new CAA video will be showing across the Baby TV network later this year.

    Visit for more information

  • 13 Apr 2016 2:47 PM | Anonymous

    We're delighted to welcome Janey Lee Grace as a speaker at the Children's Activities Conference in November.

    Janey Lee Grace's voice is well known to millions of households in the UK as co-presenter of Steve Wright in the Afternoon.  Janey is also an author, journalist, producer and founder of Janey Lee Grace Media Relations - and a busy mum of 4.

    "... I know how children can really benefit from clubs and classes and so I am delighted to support the Children's Activities Association. Parents deserve to know that the activities they choose for their kids are properly run and have been independently accredited - on really important things like insurance, health & safety and qualifications. The CAA have made it simple for busy mums and dads - just look for the CAA logo and get peace of mind."

    Janey Lee Grace Media Relations offers ‘One to One’ Coaching/Media Training/Consultation Packages as well as inspiring seminars and events and her latest book ‘You are the Brand’ outlines simple tools and strategies to raise your profile, and get you and your business noticed.

  • 17 Mar 2016 10:51 AM | Anonymous

    Nursery World magazine have done us proud with a fantastic article on CAA accreditation.  Featured are several of our members and Dr Amanda Gummer who comment on our accreditation.

    Thank you Nursery World for your support!

    Read the full article here

  • 15 Mar 2016 10:03 AM | Anonymous

    The CAA has just announced the inaugural Children's Activities Conference on Friday 25th  November hosted by NatWest in London.

    This is the first national event of it's kind to bring together the entire children's activities sector to learn, grow and connect.

    We are delighted to have the support of NatWest.  Julie Baker, Head of Enterprise said, 'At NatWest we really want to help small businesses grow, whether that’s through finance or providing access to business guidance.  With so many entrepreneurs and small businesses in the children’s activities sector, we are delighted to support the Children’s Activities Conference.'

    There is already a buzz from CAA members as they anticipate this not to be missed event.

    “A unique chance to share ideas and good practice with fellow professionals in the children’s activity sector. Sharing experiences, inspiring ideas and raising standards.“ Sue Heron Tatty Bumpkin

    "We see this as a wonderful opportunity to learn from the best in the pre-school activity market as well as meet other thriving startups like ours."
    Emily Guille-Marrett, Reading Fairy

    Advance tickets are now available to members for a small commitment fee of £35+VAT

    Find out more >>>>

  • 25 Jan 2016 2:56 PM | Anonymous

    Thank you Early Years Childcarer Magazine for this super feature on CAA accreditation where 4 of our members talk about what accreditation has meant to them and the parents that attend their classes.

    Read the full article and much more in Early Year Childcarer Magazine.

  • 13 Jan 2016 3:12 PM | Anonymous

    Who is best to advise you of the right class or club for your kids?

    Fellow parents and carers? Maybe not……..

    Often we’ll get fabulous recommendations for stuff to do with our kids from other mums and dads during those chats in the playground, via our social media or at coffee mornings and playdates etc. It’s also lovely to join friends at groups and activities. A regular, weekly ‘meet-up’ is very positive and a great way for babies and children to establish friendships and learn to look forward to regular contact with their buddies.

    BUT, are other parents always going tell you everything you need to know about a group or class?

    The answer is a simple NO.

    Of course they can tell you it’s fun and they have a good time. But, unless they have been very thorough in their research will they be able to advise you whether the teacher is qualified and their level of experience? What about safeguarding and child protection? Does the class leader or any of their team have any convictions or a criminal history? Are they insured? Are they trained in first aid? What’s their policy on accidents? Health and Safety? Risk assessments? What if your child or you were injured in the class? What would happen? Has the venue and their equipment been checked and then assessed on a regular basis? Will your and your child’s details or identity or images - including photographs and film - be made available to any 3rd parties or even made public? Can they explain the structure of the class and the class objectives? 

    The thought of a child being harmed during any activity is extremely upsetting but knowing they were only there on the recommendation of a friend who didn’t do their research is even more distressing for all involved.

    The problem is ANYONE can set up a children’s class or activity, without qualification or training – it’s a real mine-field and parents understandably DO make assumptions that surely all this must be in place for the class to be allowed to run.  

    Now the solution is very simple. Of course, seek recommendations from friends and other parents for great activities and classes. And then, all you need to do is to ask the provider if they are a CAA member. If they are NOT there might be a very good – or very bad – reason why. So just ask before you commit.

    You are just one question away from peace of mind regarding your children’s activities – regarding who they come into contact with, what they do and how it’s done – and that’s got to make sense.

  • 11 Jan 2016 9:09 AM | Anonymous

    Your team are your brand ambassadors - train them well!

    Guest blog from Dr Amanda Gummer Phd

    You have built up a fantastic programme and you’ve watched children thrive, parents rave about the activity and you can’t keep up with demand. It’s now time to expand - but how do you ensure that the staff or franchisees that you take on are going to protect your brand and deliver the programme that you’ve developed?

    One bad teacher and your whole brand will suffer - not to mention all those children who won’t get the opportunity to enjoy the activity as you would want them to.

    The CAA accreditation helps you review your programme, the delivery and the training of your team to ensure that all three elements work together, contributing to consistently high standards no matter who is delivering the activity under your name.

  • 10 Dec 2015 1:34 PM | Anonymous

    Guest Post from Dr Amanda Gummer PhD

    "...there is a responsibility on the provider of the class to report any suspicions of child abuse and if an activity provider doesn’t have a policy on how they and any staff/franchisees are expected to deal with it, should the worst happen, they would be left vulnerable as they wouldn’t be able to provide evidence that they followed correct procedures for that child."

    The CAA accreditation is developed to raise standards across the children’s activity industries and is being embraced by all sizes of business.

    In particular, it’s incredibly valuable for organisations that started off small but are now expanding, maybe thinking about franchising or maybe employing staff to run additional classes.

    This is an exciting but incredibly stressful time for an organisation and the CAA Accreditation process can help make sure that these organisations have solid foundations upon which to build their businesses.

    The amount of things you need to know when running your own business is daunting, but even more so is all the stuff you never knew you needed to know.

    Amanda talks about CAA accreditation in this 'up close and personal' vlog.

    The CAA accreditation is a step by step process that ensures organisations don’t get caught out with issues that can potentially ruin a whole business.

    Take child protection for example, many providers of preschool activities don’t think that this is an issue for them as the parents stay with the child. However, there is a responsibility on the provider of the class to report any suspicions of child abuse and if an activity provider doesn’t have a policy on how they and any staff/franchisees are expected to deal with it, should the worst happen, they would be left vulnerable as they wouldn’t be able to provide evidence that they followed correct procedures for that child. 

    It’s a mine field but it doesn’t need to be that scary. The CAA has been set up to support members through the accreditation process and the accreditation modules have been split into 5 manageable modules - Compliance, Training, Programme, Delivery and Customer Service. Members need to complete the compliance module first and then can plan to obtain the remaining modules in a time frame that suits them.

    So yes, the CAA Accreditation logo gives parents peace of mind and will help give an activity provider a competitive edge on it’s competitors, but, and possibly more importantly, it helps minimise the risks involved for activity providers and allows them to sleep at night too!


  • 17 Nov 2015 9:58 AM | Anonymous

    The CAA is delighted to support the What's On 4 Junior awards again and in particular we are thrilled to announce a brand new award to recognise CAA members that are going above and beyond.

    The CAA Member of the Year award will be presented to a CAA member who is helping children, parents, families, their community or even their own team.  This could be a national brand or an individual who not only provides high quality children's activities and shares the CAA's passion for improving standards for all but also does much more to improve the lives of others.

    The CAA Board will have the difficult task of determining the winner of this award.

    Nominations are now open for CAA Member of the Year and a range of other awards that CAA members qualify for including another new award Industry Champion of the Year

    We are looking forward to the 2016 What's On 4 Junior Awards ceremony and What's On 4 10th birthday celebrations on 23rd June 2016 at Chessington World of Adventures with the wonderful Mr Sid Sloane.

    Looks like 2016 is going to be a fantastic year for children's activities providers!

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