• 20 Oct 2017 12:39 PM | Anonymous

    Initial Response from the Children’s Activities Association (CAA) to the report by the All-Party Parliamentary Group (APPG) on a Fit and Healthy Childhood: Physical Activity in Early Childhood

    The CAA welcomes the report and supports the call for increased priority to be given to physical activity in the daily lives of young children.

    The report was made possible by CAA Founding Member and Fully Accredited Gold Member, Water Babies.

    The CAA would like to draw the APPG and the Government’s attention to the raft of examples of best practice that can be found within the growing list of CAA Fully Accredited Gold Members and we encourage health professionals, social workers and early years educators to adopt a coordinated approach to signposting families to developmentally beneficial activities to promote healthy, holistic development. 

    The CAA is particularly pleased to see that recommendation 4.6 includes an 'inspection system that challenges ineffective delivery (of active learning)’ as this is what is being delivered to all CAA members through the CAA independent accreditation process. The CAA is well-placed to assist with the ‘creation of National Quality Guidelines’ as the CAA accreditation process assesses the developmental benefits of children’s activities and makes recommendations for increasing the health benefits of the activity sessions for children.

    The CAA is also well-placed to support EY PD/PA professionals as recommended in point 5.8 and would certainly make a valuable contribution to a EY PD/PA taskforce.

    The CAA is developing a programme of training opportunities including the first Children’s Activity Leader NVQ Level 2 developed with Icon Training and would be willing to develop this to meet the needs of the PA/PD professionals.

    CAA particularly welcomes the focus on activity for children with additional needs, and the recognition of the need for better understanding of the diversity of different communities and the impact this has on the access to activity by young children.  The CAA is proud to highlight that inclusivity is criteria for successful completion of the training, programme and delivery modules of the CAA independent accreditation pathway. We welcome initiatives that further support participation in physical activities for children with additional needs and those that meet the needs of specific cultures.  This is high on the CAA agenda evidenced by the recent announcement of the partnership between the CAA and the Caudwell Children charity that provides practical and emotional support to disabled children and their families.

    Full report

  • 27 Jun 2017 1:24 PM | Anonymous
    As the CAA grows in terms of members and stature it's very important that we start to establish ourselves as the 'go to' experts in children's activities and related issues such as physical and mental well-being, 'screen-time', fitness levels in children etc.

    It's fantastic to see therefore the CAA featuring in 2 national campaigns this week and next. The Children's Health campaign launched in The Guardian yesterday and our article is positioned at the top of the online platform:

    Other influencers and advocates alongside The Guardian include Royal College of Paediatrics and Children’s Health, Meningitis Research Foundation, Asthma UK, Royal College of Midwives, Jenny Aguter, Action for Children and UK Active.

    The reach of this campaign is in the millions but also includes the targeting of Primary to higher education professionals and Teaching assistants. 

    We will also be featured as part of Parental Advice Week from 3-9 July with:
    Seven Reasons Why Kids’ Clubs And Activities Are Brilliant For Your Children!
  • 24 Apr 2017 3:55 PM | Anonymous

    Find out more about Gold accredited EdStart, our latest featured member.

  • 02 Nov 2016 3:18 PM | Anonymous

    We are delighted to welcome celebrated Atlantic rower, adventurer, author and speaker, Sally Kettle, to the Children's Activities Conference on 25th November 2016.

    Sally speaks and writes of her adventures at sea. Her experiences have inspired and changed the lives of others. As the first woman to row the Atlantic Ocean twice from East to West, Sally tells of rough seas, wild storms, harsh living and encounters with marine wildlife, including sharks. Yet it is Sally’s experiences of people, which provide illumination and insight.

    Sally has raised £500,000 for charitable causes. She is an Ambassador for Girlguiding, and Chair of the Trustees at The London Sports Trust, and has served on humanitarian aid missions.

    She has delivered hundreds of talks around the world, to corporates, community groups and schools. Her ideas have been developed into workshop and training options, commentary, and thought leadership. Recently her ideas found a global audience via the missions of listeners to Radio 4. Sally’s FourThought talk, “Does Hope Help?” expounded her hard won personal philosophy of action overcoming procrastination. She continues to write and present pieces for Radio 4’s ‘From Our Own Correspondent’

  • 21 Sep 2016 2:01 PM | Anonymous

    Charlotte Bedford, Technical Manager at Tumble Tots, explains why the CAA and achieving CAA Gold Accreditation is so important.

    Congratulations to the whole Tumble Tots team for making it very easy for parents to see at a glance that all aspects of the Tumble Tots programme have been independently reviewed and meet expected standards.

  • 04 Jul 2016 3:34 PM | Anonymous

    We were delighted to that the CAA Member of the Year is diddidance with Kidslingo highly commended.

    Anne-Marie Martin, founder of diddidance, accepted the award from CAA chairman, Mike Dodd, at the What's On 4 Junior Awards ceremony on 23rd June.  The What's On 4 Junior Awards are in their 10th year and over 150 children's activities providers, sponsors and VIP guests attended the event at Chessington World of Adventure.  The awards celebrate the best children's activities and are nominated and voted for by parents.

    CAA Member of the Year award is a new award and judged by the CAA main Board.  The CAA Board were looking for members who had embraced the CAA message completely. 

    diddidance joined the CAA as a Founding Member because they believe in raising standards and collaborating with others to make the whole children's activities industry better.  Anne-Marie has been very actively involved in the launch and growth of the CAA and is now a member of the Strategy Board.

    Congratulations to diddidance and Kidslingo!

  • 15 Apr 2016 3:17 PM | Anonymous

    We are delighted to announce that Baby TV is supporting the CAA to ensure that new parents know about the Children's Activities Association and to look for the CAA logo when choosing those all important first activities to enjoy with their baby.

    Baby TV has informed parents across the UK for over 10 years with a network of 350 state of the art audio-visual screens in over 130 NHS hospital antenatal clinics and maternity units across England and Wales.

    Baby TV is a unique information channel reaching mums-to-be in hospital antenatal waiting rooms nationwide.  Through sharing advice, best practice and relevant information, Baby TV aims to help parents-to-be make informed decisions for the health, welfare, safety and happiness of both themselves and their future baby.

    Roger Sinclair, Managing Director of Baby TV said,

    “….With a new content website and social media campaign underway to develop our offering it is a welcome opportunity to be a supporter of the Children’s Activities Association.  Being overwhelmed with information is unfortunately common for many new parents making it easy to miss the need to check the activity provider you join.  This is where the Children’s Activity Association can bring peace of mind and reassurance for new parents as they need only look for the CAA logo to be reassured that the work of checking that provider has already been done.  Giving new parents knowledge that they are in a safe environment will be reassuring, giving you time to bond and enjoy time with your baby.”

    The new CAA video will be showing across the Baby TV network later this year.

    Visit for more information

  • 13 Apr 2016 2:47 PM | Anonymous

    We're delighted to welcome Janey Lee Grace as a speaker at the Children's Activities Conference in November.

    Janey Lee Grace's voice is well known to millions of households in the UK as co-presenter of Steve Wright in the Afternoon.  Janey is also an author, journalist, producer and founder of Janey Lee Grace Media Relations - and a busy mum of 4.

    "... I know how children can really benefit from clubs and classes and so I am delighted to support the Children's Activities Association. Parents deserve to know that the activities they choose for their kids are properly run and have been independently accredited - on really important things like insurance, health & safety and qualifications. The CAA have made it simple for busy mums and dads - just look for the CAA logo and get peace of mind."

    Janey Lee Grace Media Relations offers ‘One to One’ Coaching/Media Training/Consultation Packages as well as inspiring seminars and events and her latest book ‘You are the Brand’ outlines simple tools and strategies to raise your profile, and get you and your business noticed.

  • 17 Mar 2016 10:51 AM | Anonymous

    Nursery World magazine have done us proud with a fantastic article on CAA accreditation.  Featured are several of our members and Dr Amanda Gummer who comment on our accreditation.

    Thank you Nursery World for your support!

    Read the full article here

  • 15 Mar 2016 10:03 AM | Anonymous

    The CAA has just announced the inaugural Children's Activities Conference on Friday 25th  November hosted by NatWest in London.

    This is the first national event of it's kind to bring together the entire children's activities sector to learn, grow and connect.

    We are delighted to have the support of NatWest.  Julie Baker, Head of Enterprise said, 'At NatWest we really want to help small businesses grow, whether that’s through finance or providing access to business guidance.  With so many entrepreneurs and small businesses in the children’s activities sector, we are delighted to support the Children’s Activities Conference.'

    There is already a buzz from CAA members as they anticipate this not to be missed event.

    “A unique chance to share ideas and good practice with fellow professionals in the children’s activity sector. Sharing experiences, inspiring ideas and raising standards.“ Sue Heron Tatty Bumpkin

    "We see this as a wonderful opportunity to learn from the best in the pre-school activity market as well as meet other thriving startups like ours."
    Emily Guille-Marrett, Reading Fairy

    Advance tickets are now available to members for a small commitment fee of £35+VAT

    Find out more >>>>

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