Mike Peates
Director, Owow Innovations

Background; 25 years in banking and finance sales and management, retail, manufacturing, process management, innovation and new tech.

Founder of Owow Chocolates and inventor of the MiniO (a mini Oreo in Belgian Chocolate). Owow Chocolates has sold 250,000 MiniOs since 2013. Now a recognised logo / brand within the promotional gift market, clients include; O2, NatWest, Air Canada and Facebook.

Mike invented and launched a new snack into the UK food market in 2016.  Chocolate Crackling (pork crackling in Belgian chocolate) was brought to market in April 2016 and rapidly grew its stockists to 40, the most successful being the Royal Farm Shop in Windsor. Mike quickly established a strategic partnership with the Artisan Food Club to maximise exposure and sales.

Through Owow Innovations Mike has introduced Augmented Reality marketing campaigns to a wide range of businesses including Air Canada, BDO Accountants, Tumble Tots and What's On 4.  He is currently working on a major Medtech AR project with the help of SetSquared Partnership.

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