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The National Children's Activities Conference
Friday 25th November 2016 hosted by NatWest at RBS Bishopsgate, London

2016 Conference Programme*

Inspiring Your Business Growth #ChildrensActivitiesConf

A first in the UK - the National Children's Activities Conference is for ALL children's activities providers and associates who want the knowledge, motivation, connections and expertise to further grow their businesses.

Welcome coffee, registration and networking from 9.00am

Conference Closes – 17.00pm – Followed by Networking Reception until 18.00pm*


09:00 – 09:40 Registration, welcome tea & coffee and networking

9:40 Host Welcome Address
Nick Howe, NatWest Regional Enterprise Manager

Morning Session Chair
Steve Franks, Managing Director, Water Babies
and CAA Strategy Board Chairman

9.45 Session Chair Welcome Address

Industry overview : Facing the future together
The challenges, triumphs, current climate and latest developments
in the children’s activities sector

10:00 You are Your Brand!
Standing out from the crowd and making your mark! 

Janey-Lee Grace, Founder, JaneyLeeGrace.com

10:30 Using Government Funded Training to further your business -
Exclusive Introduction to the Children's Activities Leader NVQ Level 2
Rich Holmden, Operations and Funding Lead, Icon Training

11:00 Coffee Break

11:20 "What I'd wish they'd told me 20 years ago"
Mark Thompson, Director, The Bear Group

11:50 How to engage the hearts, hands, and minds
of your employees to cut costs, improve quality, and increase productivity

Laura Davis, Director and Founder, Reality HR

12:20 CAA member inspiration - Collaboration for mutual success
Live interview with Ian Sharland , Director, Baby Sensory and Emily Guille-Marrett , Founder, Reading Fairy

as facilitated by Sam Willoughby, Managing Director of What's On 4
acting CAA General Manager

12:50 Networking Lunch & Business Open House Exhibitor Showcase


13:45 -14:15
Breakout Session 1

Room A:
The A-Z of Getting in the Press - 26 top tips, what NOT to do and how to make it happen
Debbie Bird, Managing Editor for NowBaby.co.uk and Now Baby TV,
Director at What's On 4 & Pare
nting Writer
and Lisa Bryant , Managing Director, bumpPR

Room B: Health & Safety Fundamentals
Lee Churchill GradIOSH, SIIRSM, PIEMA,
Health & Safety Consultancy Manager,

14:15 -14:45 Breakout Session 2

Room A:
Marketing that works to get more customers
in the children's activities sector

Mark Rasche,
Director, Sport and Activity Professionals

Room B:
Making the Disclosure and Barring Service easy
Mark Sugden,
Director, GBG

14:45-15:15 Breakout Session 3

Room A: How to make innovation pay :
Could R&D tax credits provide the cash flow you need to grow your business?

Emma Austin FCMA CTA, Managing Director, Enterprise Accountancy

Room B:
Keeping your print on brand, while saving time and saving money
Rachel Pomfret, Marketing Services Manager, Just Digital

and Richard Maher, Online Account Manager, Just Digital

15:15 Comfort Break

15:20 Conference Reconvenes

Afternoon Session Chair
Gary Harrison, Group Scheme Manager, Morton Michel

15:20 How to make CAA Accreditation earn its keep
in your business

Dr Amanda Gummer PhD, Founder and Managing Director, Fundamentally Children

The Franchising Front Line
Panel Q&A with successful franchisors
How to make it work for both the franchisee and the franchisor
with David Hunt, MD, Tumble Tots, Anne-Marie Martin, MD, diddi dance,
Kathy Doolan, MD, Rhythm Time
and Sarah Cressall, MD, The Creation Station
as facilitated by Mark Rasche, Director, Sport and Activity Professionals

16:20 Inspiring Keynote Address
Sally Kettle, celebrated Atlantic rower, adventurer, author, speaker and new Mum

16:50 Closing Remarks
Mike Dodd, Chairman, CAA and
Nick Howe
, NatWest Regional Enterprise Manager

17:00 Conference closes

17:00 - 18:00 Networking Reception and CAA Accreditation Certificate Presentations

* Please note the organisers reserve the right to make any amends to the above content, timings, speaker line up and format, with no notice. Registration and attending this event is confirmation that delegates have read and accepted the terms and conditions – see here for more.

Partnered with

Children’s Activities Association CIC 09316784

13 Northumbria Walk,
Newcastle Upon Tyne,
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