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Anne-Marie Martin

Founder & Managing Director, diddi dance

I came from a dance background. After attending the London Contemporary Dance  School and then graduating with a degree (BPA) in dance from the Northern School of Contemporary Dance, I danced professionally for ten years before going on to teach children of all ages and abilities in a variety of dance styles & performance techniques. In my dancing days I performed in London based contemporary dance companies, pop videos for artists such as Bryan Adams & Ash, on TV at the Brit Awards & Top of the Pops, in corporate shows and on tours.

I developed diddi dance in 2003 when, as a teacher of dance, I realised a gap existed in the dancing arena that gave opportunities for children as young as two years old to join a structured, fun, action packed dancing class of varying styles. I knew that Ballet was available through other companies, but I didn’t want to segregate boys or taste at that age so created a class all kids could come to and enjoy regardless of age, gender or interest. I also saw that even though there were classes for pre-school children that had dance in them, there was nothing just devoted to dance.

Coming from a very experienced dance background I used my knowledge of dance to create diddi dance. The class structure itself is modelled after an adult dance class - from warm up to cool down. As well as creating the syllabus, I have researched, choreographed and developed the music for each style so that they are all as relevant and appropriate as possible. I have been developing the programme for over 11 years now, trying to find the perfect ways to encourage pre-school children as young as 16 months (along with their parents/carers) to build confidence & stamina and to improve their rhythm& coordination through fun dancing games & exercises.

As well as being Managing Director and the Founder of the diddi dance franchising company I also runs a very successful franchise myself in South East London.

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